Jaycorp was established in 2017 when Inkyo Jeong decided to build the foundations of a company that he saw fit for his future children.
Having married that year to the love of his life, a beautiful young lady from Scotland, Inyko wanted his children can grow up enjoying the best that East and West have to offer.
Sharing a very similar dream, Inkyo's best friend from his international university days, was Tao Xie.
A Chinese Canadian who had fallen in love with Korea and wanted to build a new life in his second home.
Inkyo and Tao launched the Sunday Hug brand shortly before Tao married his Korean sweetheart and started his new family in Seoul.
Jaycorp's foundation is built upon the philosophy that Inkyo and Tao shared.
This concept is: "Harmony of East and West".
European baby products are sold at luxury prices in the Korean market, but Inkyo wanted to bring the same high-quality standards of Europe to South Korea, without the price markup that importing requires.
The solution was simple.
European designs made with the highest quality of the Korean textile industry.
Our goal is to introduce the high quality and beautifully well-designed baby products of South Korea to the world.
We will start with our most popular item, the Sunday Hug Baby Bed and expand beyond thereafter.
Because we are directly able to produce products on-site, our ability to quickly respond to market demands will enable us to rapidly adapt to the unique needs of new markets, all at very low volumes.
Our market positioning will be a dynamic and more personalized brand.
Free of celebrity endorsements and focused purely on quality and design.
We will continue to take advantage of the high quality textile and design industry of South Korea